|By Robert Cohen Executive Director|
Robert Cohen (NOTMILKMAN) Receives Noble Prize I’ve won, I’ve won, and I’m framing my award. This is a great honor for me, and it's beyond my wildest dream! I've received a noble prize (No, not THE Nobel Prize) from a company that shows their noble intentions, and to think, I once made fun of these guys! Thank you, Ben & Jerry's! In past years, we’re sometimes treated to the silliest of stories that bring wide grins to our faces and embarrassment to others. Rover McDermott once received a summons for jury duty. Trouble is, Rover was the McDermott family dog. Jenny Ruiz received an American Express card. Trouble is, Jennifer was still in diapers, and had not yet been potty trained. Rabbi Levine received a discounted offer for a one-year subscription to Hustler magazine. (Mrs. Levine was less than pleased). Harry Smith was drafted into the army, but his fourth grade teacher would not even give him a hall pass, let alone allow him to be inducted into the armed forces. Mrs. Hilary Clinton received a solicitation for funds from the Bob Dole for President campaign. That was a very democratic offer from her Republican friends. Occasionally, computers glitch or mailing lists become re-directed to inappropriate recipients. Sometimes, marketing people mess up---big time. On Saturday (January 19, 2002), I received the most wonderful and surprising news. I became the recipient of Ben & Jerry’s 2001 'Citizen Cool' Award. Yes, I, the Notmilkman, received recognition for "making a positive difference" and "doing cool things" in my "community to make the world a better place to live." THE AWARD Adobe pdf file (82kb) http://www.notmilk.com/benjeraward.pdf Graphic (one page 121kb) http://www.notmilk.com/graphics/benjeraward.jpg I am touched. What did I do merit such an honor? In the year 2001, I mentioned Ben & Jerry’s a few times in my columns. Ben & Jerry’s must appreciate truth, despite the fact that after eating Funky Clunky Monkey, consumers look chunky. Here are some of the things I wrote about Ben & Jerry’s last year: "Ben Cohen just received four essential ingredients, each a large piece of vein taken from Ben's leg to replace and bypass badly damaged atherosclerotic sections of Mr. Ice Cream's arteries." "Ben's tasty treats may contain nine components that are essential to the financial survival of cardiologists and heart surgeons. Fat. Cholesterol. Xanthene Oxidase. Galactose. Dioxins. Virus, pus, bacteria & parasites." "Steve Milloy (junkscience.com) tested Ben's Vanilla ice cream. What did he find? Two hundred times the safe level of dioxins. Industrial sludge adds to the potent brew of essential ingredients." I immortalized Ben & Jerry's in the quiz at the end of my new book, MILK A-Z. Question number 18: 18) Dioxins are highly toxic by-products of industrial processes including chemical and municipal waste incineration. These compounds penetrate the environment via air, water and soil and are then incorporated in food chains. The level of dioxin in a single serving of the Ben & Jerry's World's Best Vanilla Ice Cream tested was almost 200 times greater than the safe daily dose determined by the Environmental Protection Agency. What did Ben Cohen of Ben & Jerry's fame have to say regarding dioxins? a)"Our containers are environmentally friendly, and dioxin-free, so just dump the ice cream, and eat the container." b)"I just had quadruple bypass heart surgery. Please put your question in writing, and I'll have my staff get back to you." c)"We never realized you'd be supremely nuts to continue eating our Natural Nutty-Nuts Supreme Surprise." d)(Before the test): "The only safe level of dioxin exposure is no exposure at all." (After the test):"It's in the environment." Thank you to all of you on the Ben & Jerry's marketing team from all of us at the Dairy Education Board for your award. We will do our best to continue our "community service."
Robert Cohen author of: MILK A-Z
Executive Director (email@example.com)
Dairy Education Board
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