|Copyright: The Anti Dairy Coalition|
FRANKENSTEIN MEETS DRACULA
OR...WHO ARE THOSE MASKED MEN?
ROLE OF DR. FRANKENSTEIN =
Played by the Dairy IndustryROLE OF DRACULA =
Played by Bozell Worldwide, Inc.ROLE OF THE MONSTER =
National Osteoporosis Foundation (NOF)
Milk sales had been declining through the 60's and 70's. More and more
negative stories were appearing in the press about milk and dairy
products. In many markets, soft drink and bottled water products were
Hire the BEST marketing and public relations firm in the world to run a
new advertising campaign:
Bozell Worldwide is the biggest and best of the public relations firms.
The immediate plan was to dominate WOMEN'S magazine ads. The target
audience consisted of females between the ages of 24-49.
Bozell has invented a newer "cooler" image for milk. By their own
words, they have created a "cultural icon."
The dairy industry has invested well over two billion dollars since 1986
by painting milkstaches on celebrities and buying the support of
Congress and a succession of presidents.
This creature of darkness cares little for anything but sucking blood. Morals and ethics be damned. Public relations firms work in much the same way. Cigarettes are sold to children, and those creating the "Joe Camel" ads of this world are well rewarded. Of all public relations firms, Bozell is the best. They jump the highest when so commanded.
Bozell created the famous RUGRAT AD that invited mothers to give milk to children under the age of one, a no-no which will one day result in big-time litigation:
This week the Dairy Education Baord received a letter from Alice R., who asked:
"Who is the National Osteoporosis Foundation? I got unsolicited literature from them in the mail today. Both in brochure and website they stress (no surprise) consumption of dairy products as the primary dietary prevention of osteoporosis."
I decided to investigate and my first stop was their website.
This organization makes no secret of their desire for your support. In soliciting funds, they claim to have received a $2 million donation from a benefactor. I became curious and called the foundation.
I was told that their benefactor wished to remain anonymous. I asked if they were funded by the dairy industry and was told that they could not reveal that, but the corporate donations were less than 1% of all money raised.
I informed them that if they received federal funds, they would have to reveal the sources of other money and requested their brochure.
There on page 23 of the brochure was a photograph of the donor in
question, Toni Stabile of the Madeline C. Stabile Foundation. Her
picture and name were prominently displayed. That's no way to remain
anonymous. I was lied to.
FOOL ME ONCE, SHAME ON YOU
FOOL ME TWICE...SHAME ON ME!SOURCES OF REVENUE
A chart on page 29 reveals that 33% of this organization's revenue came from CORPORATE sources. I had been told that only one percent was corporate.
While over $9 million dollars was raised, including nearly $800,000 in federally funded grants, only $145,000 was spent on actual research.
That's less than two pennies out of every dollar. Remember that when these folks come knocking at your door.
In 1986 the National Osteoporosis Foundation was formed. Who did the forming?
Who is behind this organization?
BELLS RING, BUZZERS SOUND, LIGHTS FLASH
Page 25 includes a list of some of the organizational donors who
Included in that list is the Kelloggs Cereal Company of Battle Creek, Michigan. Makes sense to me.
Also on that list is one of the most powerful dairy organizations in
America, Dairy Farmers, Inc. of Maitland, Florida.
There on the list, positioned between two pharmaceutical companies, is:
BOZELL WORLDWIDE, CHICAGO, IL.
Bozell's main office is in New York. The MILK campaign originates from the Chicago office.
If I needed any more convincing that something was rotten in Denmark
besides the cheese, I found a stench on page 38 that reeks of sour milk.
There listed among the trustees is Robert Heaney, MD, University of
If you were to call the dairy industry toll-free number (1-800-WHY-MILK)
and leave your name and address, you'd be sent their brochure which
contains "expert opinions." The National Fluid Milk Producers marketing
brochure was "developed with the help of a variety of experts, including
top chefs, registered dietitians, leading physicians and scientists."
The back cover lists an impressive scientific advisory panel of doctors
and nutritionists. One of those doctors is:
The milk processors tell us that Robert P. Heaney, M.D., is in the
select group of experts whose advice one should follow. Although Dr.
Heaney must have, at one time, believed that milk provided the best form
of dietary calcium, he no longer believes what the brochure represents.
Heaney recently was asked whether milk is the best form of calcium, and
replied, "That is not the case." Dr. Heaney is also listed as a calcium
expert and Professor of Medicine at Creighton University School of
Medicine in Omaha, Nebraska. This milk expert has accepted the evidence
published in the June, 1995 issue of the American College of Nutrition.
That paper reveals that people absorb only 25 percent of calcium in milk
while absorbing 42 percent of the calcium in apple juice. One wonders
if Heaney still is considered an "expert" by the dairy industry?
Heaney, Bozell, Dairy Farmers, Inc. Thirty-three percent corporate
investment...er, donations. What is the one and only agenda of this
organization, formed to perform research to battle bone disease?
Remember...less than two percent of their funding went to actual
They want you to drink more milk and eat more cheese. Who do you imagine is really the power behind NOF?
The question shouldn't be GOT-a-NOF? (GOT ENOUGH?) It should be:
Robert Cohen author of: MILK - The Deadly Poison
Dairy Education Board
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