Copyright: The Anti Dairy Coalition Text Only

Offensive to the MAX!

A total media assault on teenagers. GOT MILK MUSTACHES?


DOES


Sex sells+ Sex sells+ Sex sells+ Sex sells+ Sex sells = Sex sells ?


FINALLY, THE TRUTH!


FAKE FACTS!+ FAKE FACTS!+ FAKE FACTS!
= TRUE FICTION!


Got milk ads appear everywhere and shape America's societal
values. They modify and define acceptable behavior, posing
role models who promote milk by promoting sex.

It doesn't look so bad from the outside. After all, it's
just a magazine. It's called TEEN PEOPLE and the cover
features ten of America's sexiest teenage idols. There's
Will Smith and Jennifer Aniston, Brad Pitt and Cameron Diaz.
Ben Affleck joins Brandy, and Adam Sandler's photo sits atop
Mariah Carey's. Leonardo is there, of course, and so is Ryan
Phillippe.

The cover advertises feature stories, like:

"Celebs confess their most embarrassing high school
moments," and "Find out who was a jock, a brain, a
cheerleader, a drama nut and more."

Who could resist such a lure? Not my daughters. They paid
$3.99 for this 80 page special published by TIME, Inc.

MY CHILDREN'S PLEASURE BECAME MY NIGHTMARE

"Dad, look at this!"

"What happened, Jen?" She handed me the magazine.

I took it out of her hands and had that sinking feeling
of doom and despair. I turned the pages. One milkstache
advertisement after another.

STATUTORY RAPE SELLS

Twenty-five offensive full-page ads in all. The inside front

cover showed the Back Street Boys and the inside back cover
featured Joshua Jackson, the actor whose Dawson's Creek
high
school sophomore character had sex with his teacher, and now

boasts of "impressing older women."

SEX SELLS

Britney Spears smiles, with her belly exposed and her legs
in the air. Jennifer Love Hewitt beams, a very fair amount
of sensual flesh exposed. Sixteen-year-old Leanne Rimes
poses seductively, telling us that she sings songs about
broken hearts. Wrestler Steve Austin poses with a bare
chest, muscles rippling.

Tyra Banks leers seductively at the camera, the top button
of her pants undone. Does anybody notice? Got sex? Daisy
Fuentes makes no mistake. She asks, "Girls, let's talk about
the 'F' word." A healthy amount of Daisy's cleavage appeals
to teens, with curves in places where many girls don't have
places. Body parts are obviously aroused, particularly a
point that is seemingly well made. Rebecca Stamos has a
beautiful body, make no mistake about it. She stands in
Times Square and the skimpiest of bathing suits (or is she
wearing underwear?), leaving nothing to the imagination.

IT'S ALL ABOUT SEX

Our values have changed. I'd never thought that I would say
this, having gone to college in the height of America's
sexual revolution. Free love? Free sex? Yeah, we were free,
and love was in, but there is a complete disrespect for sex
and relationships today. Who shapes our values? The people
who sell milk.

THE BACK COVER

There's Austin Powers, "The Spy Who Shagged Me."  Shag is a
word used to describe Power's sexual conquests. Shagging is
the act of copulation. He lays on a couch, tongue in cheek,
bathrobe barely covering the fact that his "mojo is working
overtime."

This is the message that my teenaged daughters receive, and
I am not at all pleased. Offensive? To the max!


Robert Cohen, author of:   MILK A-Z
(201-871-5871)
Executive Director (notmilkman@notmilk.com)
Dairy Education Board
http://www.notmilk.com


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