By Robert Cohen Executive Director Text Only



A new dairy industry cheese ad has created controversy in

The ad depicts a taxi driver as a "schizo." Janice Wiggins,
director of the Schizophrenia Society of Ontario, said:

"It's appalling and offensive to people whose family members
suffer from schizophrenia."

Wiggins and dairy executives should be made aware of Julie
Klotter's May, 1995 article in the Townsend Medical Letter.
Dr. Klotter wrote:

"In reality, cow's milk, especially processed cow's milk,
has been linked to a variety of health problems,
including…mood swings, depression, irritability..."

I cannot begin to explain the effects of taking 59 different
hormone pills at every meal. There is no study in the
medical literature to explore such insanity.

Imagine taking adrenaline and testosterone for breakfast,
and, shortly afterwards, attempting to maneuver a motor
vehicle through rush hour traffic. Thank goodness surface to
air missiles are not standard features of SUVs.

Road rage is a phenomena of the 1980s and 1990s. The violent
and tragic stories of children bringing guns to school and
shooting their classmates was unheard of in the 1970s.

Our children have changed. Drivers have changed. Society has
become angrier and more emotional. It's as if a world gone
mad has experienced rapid mood shifts caused by raging

Who takes hormones? We do.

In 1970, America's dairy industry produced 2.2 billion
pounds of cheese. The population of the United States was
203 million, which translates to 10.8 pounds of cheese per

By 1990, America's population had grown to 248 million, and
Americans were eating more cheese, 6 billion pounds worth!
That's an average of 24 pounds per person.

By 1994, according to the USDA, the average American
consumed 27.7 pounds of cheese. America's rate of cheese
consumption is skyrocketing. Today, per capita cheese
consumption exceeds 30 pounds per person.

Since it takes 10 pounds of milk to make one pound of
cheese, that pound of cheese contains concentrated amounts
of naturally occurring bovine hormones. That includes
estrogen, progesterone, and testosterone.


As a matter of fact, every sip of organic milk has 59
different powerful hormones. In her lifetime, a woman, will
produce in her body the total equivalent of only one-half
tablespoon of estrogen.

Hormones work on a nanomolecular level, which means that it
takes a billionth of a gram to produce a powerful biological
effect. The average American now consumes nearly thirty
pounds of cheese each year. That product contains
concentrated hormones.

One pound of cheese can contain ten times the amount of
hormones as one pound of milk. Nursing cows were never
supposed to pass on cheese to their calves. They were,
however, designed to pass on hormones, lactoferrins, and
immunoglobulins in liquid milk to their infants.

Got Romano? Got raging hormones!
BEHOLD! The power of cheese!

Robert Cohen author of:   MILK A-Z
Executive Director (
Dairy Education Board

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