By Robert Cohen Executive Director Text Only

STRIKING OUT WITH CHEESE

THE CINCINNATI RED-LEGS

That's the unofficial name of the National League baseball
team from Ohio (originally named the red stockings). That's
also what used to happen to my daughter Lizzy on the rare
occasions after she used to eat ice cream. A few hours after
ingesting dairy, she would get a red rash on her legs which
she scratched until they bled. That was her delayed reaction
to milk protein.

Some say that the greatest catcher who ever lived was Johnny
Bench, the man who powered Cincinnati's 'Big Red Machine' to
dynasty stature in the 1970s. The popular manager of those
great teams was Sparky Anderson.

The dairy industry is celebrating Old Timers Day a bit early
in 2002. They've gone to the bullpen by putting Bench and
Anderson on their team, the Cheeseheads.

"Ahh, the Power of Cheese"

A new television cheese commercial will be shown in prime
time, beginning Monday, January 7, 2002.

In the dairy ad, ex-manager Sparky will own an Italian
restaurant. One of his waiters tires after grating Parmesan
cheese over a plate of pasta. Using a "can't get it over the
plate" pun, Anderson raises his arm, calling for a pitching
change. Johnny Bench, the ex-catcher, comments:

"I would've yanked him earlier."

The dairy industry is spending millions on this one, folks.
You'll see it on The Tonight Show, Entertainment Tonight,
Family Law, and on cable shows.

Here is the genius who thought up the ad. You can call or
write to:

Edelman Public Relations
Mia McWilliams, 312/552-6520
mia.mcwilliams@edelman.com

Here is the dairy industry marketing cheeze-whiz:

Dairy Management Inc.
Sherie Gergely, 847/803-2000 x314
sherieg@rosedmi.com

Let them both behold the true power of cheese:

HOW MUCH CHEESE DO AMERICAN'S EAT?

In 1970, the dairy industry produced 2.2 billion pounds of
cheese. The population of the United States was 203 million,
which translates to 10.8 pounds of cheese per person.

By 1990, America's population had grown to 248 million, but
Americans were eating more cheese, 6 billion pounds worth!
That's an average of 24 pounds per person. In 1994,
according to the USDA, the average American consumed 27.7
pounds of cheese. America's rate of cheese consumption is
skyrocketing. It's now over 30 pounds per person.

BEHOLD THE POWER OF PUS

Constipated by Camembert? Sickened by Swiss? Phlegmed by
Parmesan?

The Food and Drug Administration (FDA) allows 750 million
pus cells in each liter of milk.

Since it takes 10 pounds of milk to make one pound of
cheese, a pound of cheese can contain up to 7.5 billion pus
cells. If your cheese is sliced so that there are 16 slices
to a pound, that single slice of American or Swiss can
contain over 468 million pus cells.

Got Provolone? Got pus!

BEHOLD THE POWER OF GLUE

Eighty percent of milk protein consists of casein, a
tenacious glue. Casein is the glue that is used to hold a
label to a bottle of beer. Try to scrape off one of those
labels, then consider the effects of casein in your body.
Casein is the glue that holds together wood in furniture.
Behold the power of glue and behold the power of horrible
bowel movements.

Casein is a foreign protein and your body reacts to its
presence by creating an antibody. That antibody-antigen
reaction creates histamines. Anti-histamines (like Benadryl)
are used to counter the effects of histamines. Mucus and
phlegm are produced as a result of cheese consumption. Mucus
congests internal body organs. Mucus creates phlegm.

Got Gorgonzola? Got glue!

BEHOLD THE POWER OF HORMONES

Every sip of milk has 59 different powerful hormones. Which
ones do you want your little girls to take? Estrogen,
progesterone, or prolactin?

In her lifetime a woman will produce the total equivalent of
one tablespoon of estrogen. Hormones work on a nanomolecular
lever, which means that it takes a billionth of a gram to
produce a powerful biological effect.

The average American now consumes over thirty pounds of
cheese each year. That product contains concentrated
hormones. One pound of cheese can contain ten times the
amount of hormones as one pound of milk.

Nursing cows were never supposed to pass on cheese to their
calves. They were, however, designed to pass on hormones,
lactoferrins, and immunoglobulins in liquid milk to their
infants.

Got Romano? Got raging hormones!

BEHOLD THE POWER OF ANTIBIOTICS

Got American cheese? Got antibiotics. Consumers Union and
the Wall Street Journal tested milk samples in the New York
metropolitan area and found the presence of 52 different
antibiotics. Eat ice cream, yogurt, and cheese toppings, and
you're also consuming antibiotics.

Got Port wine cheddar? Got penicillin!

BEHOLD THE POWER OF BACTERIA

In February of 1999, the Land of Lakes Company recalled
nearly four hundred thousand cases of cheese products from
supermarkets in every one of America's 50 states. Cheese
makes a remarkable culture medium for bacteria, which stay
alive for up to six months. This enormous recall was due to
listeria. Eat listeria and it can take up to 45 days for you
to get sick. Would you make that connection?

Cheeses can also contain mycobacterium paratuberculosis
which causes diarrhea and irritable bowel syndrome. Forty
million Americans are so affected.

Got Colby? Got colds! Got Danish cheese?
Got diarrhea! Got Brie? Got bad bowels!

BEHOLD! The power of cheese!

P.S. - - Bench has been a spokesperson for the Heart
Association and the American Cancer Society.

His website is Johnnybench.com, and your
EMAIL will get to Johnny:

clevy5@aol.com

Let him know the facts about heart disease:

http://www.notmilk.com/h.html

and cancer:

http://www.notmilk.com/b.html


Robert Cohen author of:   MILK A-Z
(201-871-5871)
Executive Director (notmilkman@notmilk.com)
Dairy Education Board
http://www.notmilk.com


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