By Robert Cohen Executive Director Text Only


I love the uninterrupted solitude of long airplane flights.
I get to read scientific papers and unpublished manuscripts
without my usually continuous interruption of phone calls
and Internet addiction. In between papers, I enjoy going
through a variety of complimentary airline magazines that
I'd normally not see.

On my recent flight to California, I found the current issue
of Ebony magazine, a publication targeted to African-
American females. I wondered, would the dairy industry
include a milk mustache ad in the March 2002 issue?

It took me just a few seconds to get an answer to my
question. I opened the magazine, and found the table of
contents. On the opposite page was a full-page ad of Olympic
athlete, Marion Jones. Jones was sporting her milk mustache.

There was even a special article beginning on page 74
identifying Jones as America's greatest living female
athlete. Ebony took the money for the ad from dairy
processors, and became a shill for a product that
compromises the health of all African-American women.

The new best-selling book, The Okinawa Program, reveals that
South African black women eat just 196 milligrams of calcium
per day, yet American women, who are eating 986 milligrams
of calcium daily, experience eleven times the rate of pelvic
fractures as their African sisters.

As African-American women read pro-milk propaganda in
women's magazines, reinforced by milk mustache ads, rates of
breast cancer, osteoporosis, and diabetes soar to become

The March issue of Ebony contains a special section on

Milk proteins have long been associated with triggering
diabetes. Based upon studies published in the New England
Journal of Medicine and the Journal of Pediatrics, the
October 1992 issue of Scientific American warned:

"The National Dairy Board's slogan, 'Milk. It does a body
good,' sounds a little hollow these days."

More science:

Despite scientific evidence linking milk to diabetes, Ebony
ran a food column (page 66) recommending milk recipes. One
dish, vegetable chowder, called for a 12-ounce can of
evaporated milk and 1 cup of low fat milk. A second recipe,
tri-color coleslaw, contained a cup of yogurt. A third
recipe, bread pudding, contained 1 and one-half cups of

Page 117 begins a special section on diabetes, explaining
that millions of African-Americans have the disease and are
not even aware of it. Ebony reports:

"Last year alone, more than 800,000 new cases of diabetes
were diagnosed, the most ever in a 12-month period. For
blacks, the picture is even bleaker. More than ten million
African-Americans-1-in-10-have diabetes."

Amidst the special diabetes section is a full page
advertisement for a diabetic milkshake, Glucerna. Guess what
liquid constitutes the base for Glucerna? Yep. Milk.

The consumption of cheese has more than tripled in the past
twenty years from an average of 10 pounds per person each
year to 31 pounds. Combine that with an enormous campaign
that targets African-Americans by hiring athletes, models,
actresses, and celebrities to pose with milk mustaches, and
we find the reason for increased rates of allergies, breast
cancer, osteoporosis, asthma, diabetes, and other ailments
in the African-American community.

Support from magazines that receive ad revenue continues to
betray readers.

What really causes diabetes? An argument can be made that
the key element might very well be women's magazines.

Robert Cohen author of:   MILK A-Z
Executive Director (
Dairy Education Board

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