By Robert Cohen Executive Director Text Only

PLAYING DOCTOR WITH PRETEND PHYSICIANS

Dispensing medical advice without a license is a crime
punishable by jail time.

Can they build a cell large enough to house America's dairy
industry?

It's bad enough that the fluid milk producers finance phony
studies, and induce lettered women and men (like Peter Holt,
M.D.) to place their names on crapola like this:

http://www.notmilk.com/deb/101198.html

On October 2, 2000, the New York Times published a full page
ad on the back of the sports section. The model was Noah
Wyle. The ad read:

"Want Strong Bones? Drink up, doctor's orders."

Noah Wyle plays John Carter, a young emergency room trauma
doctor in the hit television series "E.R." Wyle is a
talented actor, but not a doctor.

Noah Wyle probably spends most of his time learning scripts
and taking acting classes. If pretend-doctors like Noah
spent time reading scientific journals, they would be aware
of tens of thousands of scientific studies linking milk
consumption to a vast array of human illnesses.

The NY Times ad included medical advice from "Noah Wyle,
MD." Noah is NOT a physician. Many NY TIMES readers do not
watch "E.R." and have no idea who Noah Wyle is.

Now the dairy industry has done it again!

Here's the new milk ad:

http://www.businesswire.com/cgi-bin/photo.cgi?pw.071602/bb3

Just What the Doctor Ordered Cast of the Hit Show "Scrubs"
Becomes the Latest Milk Mustache Celebrities

In their press release, the spin doctors write:

"Doctors agree that osteoporosis is nothing to joke about -
just ask actors Zach Braff, Sarah Chalke and Donald Faison
of the hit NBC medical comedy series "Scrubs." The three
stars "scrubbed in" to wear the famous 'stache' for an
upcoming ad to prescribe milk for women who are not getting
enough calcium."

Here's what the American Journal of Epidemiology reported
(vol. 139) in 1994:

"Consumption of dairy products, particularly at age 20
years, were associated with an increased risk of hip
fractures...metabolism of dietary protein causes increased
urinary excretion of calcium."

The dairy industry uses phony television doctors to tell you
that bone growth is dependent upon calcium obtained from
milk and cheese. Nothing could be further from the truth,
according to Neal Barnard, M.D., founder of the Physician's
Committee for Responsible Medicine. In December of 1999, Dr.
Barnard wrote:

"What appears to be important in bone metabolism is not
calcium intake, but calcium balance. The loss of bone
integrity among many post menopausal white women probably
results from genetics and from diet and lifestyle factors.
Research shows that calcium losses are increased by the use
of animal protein, salt, caffeine, and tobacco, and by
physical inactivity."

The largest medical study in American history (the 14-year
Harvard study of 78,000 women, American Journal of Public
Health 1997;87) reported:

"There is no significant association between teenaged milk
consumption and the risk of adult fractures. Data indicate
that frequent milk consumption and higher dietary calcium
intakes in middle aged women do not provide protection
against hip or forearm fractures...women consuming greater
amounts of calcium from dairy foods had significantly
increased risks of hip fractures, while no increase in
fracture risk was observed for the same levels of calcium
from nondairy sources."


Robert Cohen author of:   MILK A-Z
(201-871-5871)
Executive Director (notmilkman@notmilk.com)
Dairy Education Board
http://www.notmilk.com


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