By Robert Cohen Executive Director Text Only


Soccer star Mia Hamm is working for SAFEWAY Supermarkets as their spokesperson for the "Eat Like a Champion" campaign, a national program targeting America's growing obesity epidemic.

Mia used to be a big hero in my house. My daughters participate in school soccer leagues, and Mia was a role model. Then she decided to pose for a milk mustache ad. Mama mia, Mia! From then on, it was all downhill.

After posing for her milkstache ad, Mia and the women's American soccer team were listed as an odds-on favorites to win a gold medal in the 2000 Summer Olympics in Australia.

Nobody told Mia and the other women that eighty percent of milk protein is casein, the same glue used to hold together wood in furniture. Eat casein and one produces histamines, then mucous. Produce mucous and one's lung capacity is diminished. World class athletes avoid milk and dairy products for this reason. Not Mia and the American soccer team. Her ad claims that she drank three glasses per day of milk...just enough to slow her down one or two crucial steps.

Mia and the American team lost the Gold Medal game to Norway in what became the major upset of the Sydney Olympics.

What is more upsetting is Mia's continuing promotion of milk.

Her ad claims that milk contains "9 essential nutrients."

Let's see now. There are two powerful protein growth hormones, IGF-I and bGH. There are also seven steroid hormones--estrogen, progesterone, prolactin, oxytocin, melatonin, lutenizing hormone (LH), and follicle stimulating hormone (FSH). I wonder if Mia can name all nine.

In her milk ad, Mia asks: "Got game?"

I'd like to ask her this question:

"Got early sexual maturity?" Got a product with plenty of saturated fat, cholesterol, calories, and powerful growth hormones? Got obesity?

How ironic it is that Mia now promotes a program recognizing America's growing obesity epidemic. Last year, Mia promoted the one food group that should be held responsible.

Robert Cohen author of:   MILK A-Z

Executive Director (
Dairy Education Board

Do you know of a friend or family member with one or more of these milk-related problems? Do them a huge favor and forward the URL or this entire file to them.

Do you know of someone who should read these newsletters? If so, have them send an empty Email to and they will receive it (automatically)!